Our journey began with a simple belief: investment should be personal, principled, and purposeful.

General Partner
Guy has invested in companies spanning diverse technological domains, such as identity verification, renewables, machine learning, and manufacturing. He has spent his career recognising talent early, backing it patiently, and helping it grow into something enduring. He started in the mailroom at EMI Records at 17 before rising rapidly into senior radio and television promotion roles. Having been responsible for breaking artists who would go on to define an era, including U2 and Duran Duran, he became head of promotion for Island Records at the age of 23. In his late twenties, he founded an independent promotion company and multimedia label, achieving global success with his first release, "I'm Too Sexy", which reached number one in the US and twenty-seven other countries, then signed multiple leading artists such as David Guetta. Guy has consistently been involved in projects that deeply integrate frontier technologies. He has consulted extensively on building three-dimensional audio systems across virtual reality, immersive speakers, and in the automotive sector. What ties these chapters together are driven, unconventional people. Guy has repeatedly worked with individuals who did not fit the mould, yet went on to great success. He has learned that building something meaningful is about great people, trust, encouragement, and sustained collaboration through uncertainty. Today, Guy brings that same mindset to investing. He works closely with founders as a constructive, steady presence, helping them think clearly, navigate complexity, and build organisations that last. He believes the best outcomes emerge when people's ambition is matched with kindness, judgement, and a genuine commitment to shared success.

General Partner
Sidd is an operator-investor shaped early by building, learning, and leading within diverse teams across technical startups, the armed forces, and venture incubation. He founded his first technology company at 14, driven by a simple problem, how to ensure people receive emergency medical help when they cannot ask for it themselves. Over several years, he led product development and raised funds from the government and private investors, gaining first-hand experience of the uncertainty, responsibility, and resilience required to build from zero. He navigated complex technical and institutional environments, encompassing bio-signal-based access control, machine learning, and Internet of Things for bespoke safety and security solutions, launching at CES, the largest technology exposition in the world, held in Las Vegas. At the University of Oxford, Sidd was elected an academic scholar in Experimental Psychology. His research utilised electroencephalography, convolutional neural networks, and behavioural paradigms to investigate links between visual entropy, memory, and sleep. Sidd has consistently focused on supporting founders in concrete ways: through running the Oxford University based OX1 Incubator, he has helped early-stage teams refine ideas, avoid common pitfalls, and move from ambition to execution, often before they are ready to raise capital. He increased the overall amount of equity-free grants available for founders, raised institutional sponsorship, and set up six sector-specific streams ranging from Fintech to Biotech, allowing founders to access targeted support. His approach reflects a belief that progress comes from people-guidance, not pressure. During his national service, Sidd served as a section commander in the Singapore Army Combat Engineers, leading men in high-pressure and high-precision environments, including as a demolitions instructor. This experience reinforced his conviction that trust, rigourous preparation, and shared accountability matter more than hierarchy. As an investor, he aims to be present beyond the cheque, offering calm problem solving, operational support, and being a sounding board to help realise the founders' vision.

Investment Director
Eduard began coding at 10 and moved into professional software development at 13, where he ran a commercial project in Virtual Reality Digital Twin systems for logistics optimisation, alongside impromptu projects to mitigate the impact of the Covid-19 lockdowns on company operations. This included turning 3D scans into viewable environments, simulating the movement of warehouse contents, and developing virtual tours and product exhibitions. Alongside his technical career, Eduard read Economics and Management at the University of Oxford, where he has been an academic scholar, and co-founded the Odyssey Fellowship spanning London, Oxford, and Cambridge. While at Oxford, he built the first AI system to debate and win at the Oxford Union. Prior to this, he was a fellow on the inaugural Atlas Fellowship, receiving a grant for his projects and participating in an SF-based retreat with promising founders and other individuals pursuing idiosyncratic careers. He was also named a Polaris Fellow and helped create spaces where early-stage founders can learn from one another. Eduard supports founders through the practical challenges that arise between vision and delivery. He is often involved when teams face technical bottlenecks, architectural uncertainty, or the need for rapid problem-solving under pressure. He believes that strong companies are built through teamwork, patience, and shared responsibility, and aims to be a steady, constructive partner throughout that process.

Technical Advisor
Hunter is a technical researcher who works at the frontier of intelligent systems, translating advanced research into practical tools that can perform reliably in complex, high-stakes environments. He has deep practical experience in the application of frontier machine learning to highly varied and complex environments. At the BOLD Lab, a government-backed cross-university UK AI Research Lab, Hunter conducts research into multi-agent reinforcement learning, open-ended agentic pipelines utilising AI for novel scientific discoveries across oncology and physics, and frontier level foundation models for quantitative finance. This depth and diversity of work informs his judgement on and augmentation of both frontier-level developments, and their most significant applications. Hunter read Engineering Science at the University of Oxford, specialising in Information Engineering and Entrepreneurship. He has been elected an academic scholar and won the Roy Prize for the best performance in his discipline. Leveraging on his deep expertise in research, Hunter is particularly valuable in providing expert evaluations of founders building in technically demanding areas where strong judgement matters as much as strong ideas. He is deeply cognisant of the translational process of moving from research and architecture to deployment and scale. He provides advice and support both to portfolio companies and our team, especially when technical uncertainty, product complexity, or difficult execution trade-offs are encountered.